AMP - Accelerated Mobile Pages is a Google project in collaboration with Twitter created to speed up the display and use of mobile pages. Such pages are built in the AMP HTML framework, which is lighter and faster than traditional HTML. In addition, AMP pages are stored in Google cache so they load instantly.
„AMP is a simple and robust format that provides your site with speed, user orientation and monetization. AMP ensures the long-term success of your web strategy thanks to distribution on popular platforms and reduction of operational and development costs” – Google.
You can learn more about AMP on the project page AMP.dev or on Google developers page.
The speed of a page affects its ranking in search results. Google promotes accelerated AMP pages because they are fast. In addition, they have the lightning badge in mobile search results.
Better UX (user experience). AMP pages are built as users expect - they are functional, convenient to navigate, intuitive, load quickly and look good on smartphones.
AMP pages have higher conversions, lower bounce rates, more returning visitors, and longer time spent on the site. Better statistics have a positive effect on the ranking in search results.
In AMPjump you only build ONE version of the site and it is AMP on both smartphones and desktops. In addition, it uses less transfer and server power than traditional sites.
AMP websites load faster and look better than standard HTML pages on mobile devices.
Currently, half of the Internet traffic is on phones. However, users don't like waiting for pages to load. Google's statistics are ruthless:
Therefore, to make it easier and more pleasant for users to use your website and not lose their interest, it is worth ensuring the speed of loading the site.
Already have a website?
Test your website with Google tools such as Mobile Friendly Test PageSpeed Insights.
The first test will show you whether your site is mobile-friendly at all, and the second test will determine its speed and areas in which you can improve something.
Don't have a website yet?
Since May 2019, Google has used Mobile-first indexing for all new domains. This means that the mobile version is used to index and rank new website!
Before choosing the builder, check any page built with it in the tools for testing mobile pages Test Mobile Friendly and PageSpeed Insights for mobile devices. It is not worth using the builder if it creates poor quality, slow and inefficient pages, especially mobile pages.
Yes. Positively. Although the framework of the AMP website itself is not an indicator that affects the ranking, the SPEED of loading the page is taken into account in the Google mobile search results ranking (the so-called Speed update from June 2018). AMP pages are built of SEO-friendly components such as AMPHTML, AMP JS and AMP Cache. They are very fast and it have a positive impact on SEO.
Examples and website histories provided by the Google AMP Project clearly indicate that the implementation of the AMP format helps to achieve better website statistics, among others: bounce rate, time spent on the page, number of page views during the session, CTR. The following statistics were collected from available sources such as: Amp.dev Blog, Search Engine Watch service, Google Webmasters Blog, Moz service, Amp.dev YouTube channel.
Users spend 2x more time on the AMP website compared to the previous version of the website without AMP.
AMP pages record both an increase in CTR from search results and an increase in CTR in shopping on pages.
AMP pages are on average 4x faster than their previous versions without AMP. For example, instead of 8 seconds, they load in 2 seconds.
AMP sites are seeing bounce rate drops by an average of 40%. Users don't leave pages that show content instantly.
On average, AMP websites use 10x less data transfer than versions without AMP, which significantly reduces their maintenance costs.
90% of AMP website owners noticed an increase in CTR in mobile search results, longer sessions and lower bounce rates after implementing AMP.
The majority of websites, if they have accelerated mobile pages, have built them as separate pages intended only for mobile Users, remaining on traditional HTML websites for laptops and desktops. It is complicated and more technologically expensive because the site has two versions, which are built differently, have separate URLs, which you need to update separately and take care of maintenance.
In addition, Google does not recommend such a solution, on the contrary, it encourages building one flexible page, so-called responsive page (RWD), which has the same content, elements and functions on both phones and desktops.
AMPjump is a website builder with which you can easily create such websites: 100% AMP, 100% responsive (RWD), fast, simple, looking just as good on any device.
In AMPjump Builder, you only build ONE version of the website, which is adapted to all screens (i.e. responsive) and at the same time is an accelerated mobile site (AMP). Thanks to the simple, legible and modern construction, your pages have the same content and the same functions on your phone, computer or tablet. More importantly, a website built in AMPjump has great quality parameters, which is rare for pages built in creators available on the market.
An example? This website is built entirely and only in AMPjump. The AMP Website Builder is the perfect solution for people who wish to create for themselves or for their business a simple,fast, modern website which is user-friendly and easy to edit and publish.